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Asda ditches Katie Price’s underwear range after shoppers snub lingerie

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The bottom was falling out of Katie Price’s lingerie last night as a supermarket giant gave it the chop.

Asda is taking the model’s undies off the shelves after her messy divorce from Peter Andre, which was finalised on Thursday.

It’s the second blow for Katie who has also been dropped from the store’s cancer campaign. The fallout from the break-up has seen sales of the lingerie take a hammering. Asda sources said the company was now having to store piles of Katie’s unsold underwear in its warehouses.

The mum-of-three, 31, had a three-year deal worth £1.5million after launching her lingerie range for George in 2006.

Asda has decided against extending the contract and is now in talks with Playboy about producing a range for busty women. An Asda source said: “We have stuck by Katie for the past three years but the time has come to make a change.

“She hasn’t emerged from her divorce from Peter Andre with much dignity and her range hasn’t been selling as well as it had been, even though it’s been discounted.

“Then there were her ill-judged remarks when she was appearing in a charity campaign and it was time to move on.” In July Katie was dumped from Asda’s Tickled Pink campaign which raises awareness of breast cancer.

She appeared in lingerie shots but angered cancer victims by moaning on her reality TV show about the scars on her breasts caused by implants.

Katie’s spokesman said: “The contract had come to its natural end. We’re in negotiations for a new deal for her lingerie range.”

October 24, 2009 - Posted by | Health News, model girls | , , , , , , , , , , , , , , ,

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